social media | pitstopmarketing.com.au

See you later Swipe-up, Say hello to Link sticker

Get ready for a change to Insta, that could land more customers on your website, even if you don’t have 10K followers! The Swipe-up link on Instagram Stories is disappearing, to be replaced with an Instagram Stories Link Sticker. What does that mean for you? If...

3 digital marketing updates you NEED to know

Digital, Marketing, SEO, Social Media

Right now, social media platforms are changing faster than Clarke Kent spotting a damsel in distress. Here’s a quick round up. 1. Google My Business (GMB) – easier to update The must-do part of anyone’s SEO – GMB updates – has become easier! You can now add content...

Guess who is loving Pinterest now?

Social Media

Guess who’s loving Pinterest now? We think this will surprise you… Pinterest announced that the fastest growing demographic to use the platform is… Gen Z (largely teens to young adults in their early/mid 20’s) and men!Globally, both audiences...

How to see ROI on social for in-store purchases

Behaviour, Marketing, Social Media

We’re not sure why Facebook rolled out this feature last year without fanfare. Offline Events are a useful and insightful tracking addition to its advertising platform. Given that social media is often an instigator or a motivation for purchase, this tool helps plug...

Your Digital Elevator Pitch – how to craft it.

Branding, Social Media

The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...

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