Facebook is at it again. Starting August 19, posts and ads on mobile will be shorter and smaller to better align with the app’s redesign introduced earlier this year. What does this mean to social marketing and advertising? You will have less visual real estate to hook the average reader. What was once accomplished in seven lines of visible text will now be a meagre three. And, the photo/video aspect ratio in sponsored posts will shrink from 2:3 to 4:5 – media taller than the new 4:5 ratio will be ‘masked’ in the News Feed. If you are asking, “Why?” The folks at Facebook claim these changes are designed to, “…improve the consistency of our mobile experience…and make it easier to use the same assets on Facebook News Feed and Instagram feed.” What next? It will become crucial to create posts and ads that immediately hook and engage consumers to ‘See More’. Click here to see more on Facebook’s announcement.