Thu Jun, 2023 | Advertising, Behaviour, Campaigns, Digital, Marketing, Social Media, Strategy, Web
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...
Wed May, 2023 | Advertising, Behaviour, Digital, Marketing, Social Media, Strategy
GA4 Integration: What do you need to know and why is it crucial? The deadline is almost upon us! Google will replace the current version of Google Analytics (Universal Analytics or UA) with Google Analytics 4 (GA4) on the 1st of July, 2023. To ensure access to...
Thu Apr, 2023 | Marketing, Social Media, Strategy
Instagram has just announced a new feature – You can now have up to 5 links in your bio! Mark Zuckerberg announced on Tuesday that “you can now add up to 5 links in your Instagram bio”, a feature that was “probably one of the most requested...
Wed Mar, 2023 | Marketing, Social Media, Strategy
Rival IQ has released their 2023 Social Media Benchmark Report Here’s the key takeaways: TikTok has the highest engagement rate across industries (5.69%) Facebook and Twitter post frequency is on the decline (-20%) Reels are the most engaging content type on...
Tue Jul, 2022 | Marketing, Strategy
The easiest way to know what to focus your marketing on. The best way to set a strategy or goals is by using a customer lifecycle perspective;Where on the customer journey process can you have the biggest impact? Let’s check out the 5 stages of the cycle and...
Tue May, 2022 | Campaigns, Marketing, Social Media, Strategy
6 Must-Read Articles on Social Media this May We know there are a ton of articles out there on social media, so we’ve chosen 6 that are ‘must-reads’. From crafting the best influencer marketing to sharing which industries are currently running the social media game –...