Are you a digital company?

Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...
The Big Issue – Beyond a Brand

The Big Issue – Beyond a Brand

Having seen people selling the Big Issue in Rundle Mall and throughout the city many times, one day I finally stopped and bought a copy. It had David Bowie on the cover and was sold by a lovely man at the train station who sings songs to passers by. I had previously...

Do you know how much your brand is worth?

Geoff Hattam  |  Monday June 25th 2012 Hattam McCarthy Reeves Director, Geoff Hattam is our guest blogger this week. Geoff has kindly contributed his thoughts on the importance of good branding and its value in a financial sense; especially when it is time...