by Pitstop Marketing | Tue Jul, 2017 | Behaviour, Marketing, Retail, Social Media
We’re not sure why Facebook rolled out this feature last year without fanfare. Offline Events are a useful and insightful tracking addition to its advertising platform. Given that social media is often an instigator or a motivation for purchase, this tool helps plug...
by Georgi | Mon Nov, 2016 | Marketing
During a presentation, or advising on marketing, I often refer to the same links time and again, to provide further insight or inspiration. They’re not going to suddenly create sales, or deliver new leads banging at your door – but they are ALL important – and this...
by Pitstop Marketing | Wed Oct, 2016 | Marketing
Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...
by Olga | Tue Oct, 2016 | Law, Marketing
Are you using emails, SMS, MMS or Instant Messaging (or any other kind of electronic communications) to send commercial messages to your audience? If you are, you need to ensure you understand and are compliant with the Spam Act (and no, it has nothing to do with...
by Georgi | Sun Feb, 2016 | Marketing, Strategy
Coming back from the summer holidays we are often inclined to just pick up where we left off and keep on rolling. Now is a good time to pause for a moment and ensure that your marketing plan is set for the year. Here are 5 key things you need to do, right now: 1. Set...
by Olga | Tue Oct, 2015 | Digital, Marketing, Strategy
Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...
