How do you measure the success of your SEO – and are you even showing up in AI search?
Every business owner wants to be number one on Google. No secret there. And for a long time, an effective SEO strategy was the answer. It still is – but the game has quietly shifted, and if you’re only thinking about Google rankings, you’re already behind. Let’s...
Email Strategy is not more emails
Why Sending More Emails Isn’t a Strategy(And What to Do Instead) Every January, the same advice starts doing the rounds: “You should be sending more emails. Increase your frequency for more clients and customers.” And sometimes, that’s true. But if your entire...
And… repeat. The Mere Exposure Effect in Brand Marketing
Launching a new brand or product into the market can seem scary. It’s competitive out there, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the mere exposure...
4 things to tick off before you clock off for Christmas
We know you’re itching to switch on your out-of-office and enjoy that blissful, phone-on-silent feeling. But before you lock the door and head out, there are 4 small jobs that will save you headaches, lost sales, and confused customers over the break. Let’s...