by Greg | Tue Aug, 2018 | Digital, Marketing, Products, SEO, Social Media, Strategy, Web
Get your ducks in a row. Understanding who is visiting your website, where they came from and what they are doing are just 3 basic metrics that can impact and inform decision making for your business. What about leveraging these metrics to guide your advertising,...
by Georgi | Tue Jun, 2018 | Digital, Marketing, SEO, Strategy, Web
How do you measure the success of your SEO? I can get you on Page 1 for 100 keywords! We all receive these emails every day, right? As I delete another five this morning, I wonder… those of you who do your own Search Engine Optimisation (SEO), or who use an agency, or...
by Pitstop Marketing | Tue Jul, 2017 | Behaviour, Marketing, Retail, Social Media
We’re not sure why Facebook rolled out this feature last year without fanfare. Offline Events are a useful and insightful tracking addition to its advertising platform. Given that social media is often an instigator or a motivation for purchase, this tool helps plug...
by Georgi | Mon Nov, 2016 | Marketing
During a presentation, or advising on marketing, I often refer to the same links time and again, to provide further insight or inspiration. They’re not going to suddenly create sales, or deliver new leads banging at your door – but they are ALL important – and this...
by Pitstop Marketing | Wed Oct, 2016 | Marketing
Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...
by Olga | Tue Oct, 2016 | Law, Marketing
Are you using emails, SMS, MMS or Instant Messaging (or any other kind of electronic communications) to send commercial messages to your audience? If you are, you need to ensure you understand and are compliant with the Spam Act (and no, it has nothing to do with...
