Campaigns, Marketing, Social Media, Strategy
The Rise of Social Media Influencers (yes, they matter!) Ten years ago, who would have thought that you could hold a job title like ‘Social Media Influencer’ or ‘Content Creator’? And here we are in 2024, with more social media influencers than ever, making a living...
Advertising, Behaviour, Branding, Design, Digital, Marketing
Launching a new brand or product into the market can seem scary. Many product markets are fiercely competitive, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the...
Advertising, Behaviour, Campaigns, Digital, Marketing, Social Media, Strategy, Web
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...
Advertising, Behaviour, Digital, Marketing, Social Media, Strategy
GA4 Integration: What do you need to know and why is it crucial? The deadline is almost upon us! Google will replace the current version of Google Analytics (Universal Analytics or UA) with Google Analytics 4 (GA4) on the 1st of July, 2023. To ensure access to...
