Email Strategy is not more emails
Why Sending More Emails Isn’t a Strategy(And What to Do Instead) Every January, the same advice starts doing the rounds: “You should be sending more emails. Increase your frequency for more clients and customers.” And sometimes, that’s true. But if your entire...
And… repeat. The Mere Exposure Effect in Brand Marketing
Launching a new brand or product into the market can seem scary. It’s competitive out there, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the mere exposure...
4 things to tick off before you clock off for Christmas
We know you’re itching to switch on your out-of-office and enjoy that blissful, phone-on-silent feeling. But before you lock the door and head out, there are 4 small jobs that will save you headaches, lost sales, and confused customers over the break. Let’s...
3 quick ideas to get a Monday marketing win
Monday Marketing Momentum: 3 bold moves that actually work Monday morning feeling a bit flat? Let’s fix that. We hear it – you’re staring at the week ahead wondering how to make your marketing feel less like shouting into the void and more like...