What to do with your marketing budget at the start of a new financial year
New financial year, fresh budget line, same question every business owner asks us in July: where do I even start? Here’s the four-step version. Skip it and you’re back here with the same question next July. Step 1 of 4: Answer these three questions...
How do you measure the success of your SEO – and are you even showing up in AI search?
Every business owner wants to be number one on Google. No secret there. And for a long time, an effective SEO strategy was the answer. It still is – but the game has quietly shifted, and if you’re only thinking about Google rankings, you’re already behind. Let’s...
Email strategy is not more emails
Why Sending More Emails Isn’t a Strategy(And What to Do Instead) Every January, the same advice starts doing the rounds: “You should be sending more emails. Increase your frequency for more clients and customers.” And sometimes, that’s true. But if your entire...
And… repeat. The mere exposure effect in brand marketing
Launching a new brand or product into the market can seem scary. It’s competitive out there, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the mere exposure...