Do Aussies care about Black Friday Cyber Monday?
The simple answer is YES. Last year (2023) our shopping spend was more than the festive season, with retail spending higher in November than December, according to the ABS.
Australians bought $8.7 billion worth of goods over the four days from Black Friday to Cyber Monday Sales last year – up from $7.1 billion in 2022 (NAB transaction data).
If you’re looking to join the other retailers – yes, it will be a crowded market, but if you make buyers feel SAFE in their purchase and if you make their buying EASY, you’re more likely to make that sale.
4 things that Black Friday Buyers are looking for:
- A true bargain. Don’t discount and then mark up your shipping. Offer FREE shipping. Your buyers will be shopping around and free shipping makes their decision easier.
- Security. Shoppers are (unsurprisingly) more cautious than ever about scamming sites and transactions. Show that your site is safe. Be trustworthy. Don’t overcomplicate the payment page with tacky messaging. Show your business contact details.
- Show warranty and return of goods details. Take away any fears of purchasing.
- A simple shopping process. Stop asking for too much information, or nagging to buy more.
Basket -> Checkout -> Confirmation. Done.
Meet these 4 requirements and you’re more likely to make that sale. Make it too hard or hide your pricing and you can be sure that they’ll be looking elsewhere.
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