What is the real point of SEO?
Ever clicked on a Google search result, only to bounce right back because the article was boring, confusing or the website was slow and links didn’t work? This is a clear sign of bad User Experience and this will impact your Search Engine Optimisation (SEO). SEO...
Google: putting the “Optimisation” back into SEO
Search Engine Optimisation (SEO). It’s a necessary part of your marketing if you want visits to your website. It changes constantly, so here’s 5 SEO tips to ensure you’re up to date in 2021. TL;DR Use phrases, leverage old content, optimise videos, remember voice...
Featured snippets will no longer be repeated on Google search results. What does this mean for you?
SEO is a necessary part of your marketing to bring visitors to your website – however the rules change constantly. Here’s the low down on the latest Google search results update – a change to Featured Snippets. TL;DR A page that captures the featured snippet will no...
Dwell time – something to think about
The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...