Tue Jul, 2019 | Advertising, Campaigns, Copywriting, Digital, Marketing, Products, SEO, Social Media, Strategy
Facebook is at it again. Starting August 19, posts and ads on mobile will be shorter and smaller to better align with the app’s redesign introduced earlier this year. What does this mean to social marketing and advertising? You will have less visual real estate to...
Mon Nov, 2016 | Advertising, Behaviour, Campaigns
As is the case with any conference I attend, there are always so many insights and new campaigns I want to share with the Pitstop team and clients. One of my favourite campaigns highlighted at MSIX (Marketing Science Ideas Xchange) from 2016 was the Man Up campaign....
Sun Feb, 2016 | Advertising, Branding, Campaigns
As the undisputed king of air safety videos, Air New Zealand has dived into the world of content creation feet first and is constantly being rewarded for its efforts with millions of views on YouTube and more than a million likers on Facebook (with some posts...
Sun Feb, 2016 | Branding, Campaigns
My latest prized possession wasn’t expensive, is easy to get and sits in my pantry, yet it was the best early Christmas present ever. The minute I got it I shared pictures on social media and then I told everyone at work and anyone who would listen that I had...
Mon Aug, 2015 | Branding, Campaigns
Last week a friend in Sydney introduced me to Frank. A coffee body scrub. He was amazing, my body had never felt like that before. Penelope Bettison | Monday 17th August 2015 His packaging was textural, albeit a little messy to manoeuvre in the shower. It...
Wed Mar, 2013 | Branding, Campaigns, Marketing, Social Media
Penelope Bettison | Wednesday 13th March 2013 With the launch of the new SA brand last week, it is an interesting time to consider the process that the government has undertaken to achieve the new brand, and compare it to your own. Think about the detailed planning...
