Tue Aug, 2018 | Digital, Marketing, Products, SEO, Social Media, Strategy, Web
Get your ducks in a row. Understanding who is visiting your website, where they came from and what they are doing are just 3 basic metrics that can impact and inform decision making for your business. What about leveraging these metrics to guide your advertising,...
Tue Jun, 2018 | Digital, Marketing, SEO, Strategy, Web
How do you measure the success of your SEO? I can get you on Page 1 for 100 keywords! We all receive these emails every day, right? As I delete another five this morning, I wonder… those of you who do your own Search Engine Optimisation (SEO), or who use an agency, or...
Fri Oct, 2017 | Digital, Web
Search engine optimisation ranking factors have a new addition. Google has officially announced that it will start to use HTTPS as a ranking signal. Quick facts: HttpS rather than the usual Http, shows that it is a website with secure certification. To get the...
Wed Aug, 2017 | Behaviour, Design, Web
Google started off with some subtle advice – but now it’s like they are trying to hit you over a head with a brick – YOUR WEBSITE MUST BE MOBILE FRIENDLY! Initially Google released an update to their search algorithm which ensured that sites which...
Mon Oct, 2016 | Copywriting, SEO, Strategy, Web
The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...
