What is the real point of SEO?
Ever clicked on a Google search result, only to bounce right back because the article was boring, confusing or the website was slow and links didn’t work? This is a clear sign of bad User Experience and this will impact your Search Engine Optimisation (SEO). SEO...
Will AI be the End of Authentic UGC?
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...
Google Reviews
There’s now a faster, better way to report Google My Business reviews for removal. It’s a huge bug-bear for businesses – fake or just plain inappropriate reviews on Google! Well, there’s now a quicker way to report those reviews to Google for removal; if they...
The newest member of the Google Search Algorithm family – meet S
Search engine optimisation ranking factors have a new addition. Google has officially announced that it will start to use HTTPS as a ranking signal. Quick facts: HttpSÂ rather than the usual Http, shows that it is a website with secure certification. To get the...