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Pitstop Marketing is your outsourced marketing department. We are strategists and project managers who help to leverage and strengthen your brand.
What sets us apart is our independent thinking and asking the key questions to develop insights to launch your brand to the next level.
A brand permeates every element of your business. It does not belong to the marketing department. It's strategic direction needs to come from the top and be understood well beyond the identity. Understanding your brand architecture and personality drives all other marketing decisions.
How do you make the most of all the digital platforms, tools and services available to you? How do you determine what is relevant and why? We help you understand the landscape and move forward in a direction relevant to your business plan.
From landing pages, to template designs, to fully customised solutions, we can fit the solution to your needs and ensure you have full control over your website with no lock-ins. E-commerce, database intergration, it can all be achieved.
Designing a logo and setting a style guide, crafting annual reports, print campaigns and advertising and so much more. From simple updates to existing artwork to bespoke web design and everything in between, we can help.
Gathering insights from our own traditional and/or digital research or from client briefings, we plan, design and implement integrated campaigns across multiple channels. We ensure your resources are leveraged to maximise return on investment. Measurement is driven by early planning to deliver visible results.
With the evolving landscape, we use our extensive experience across various industries, channels and target markets to ensure you are in the right space, at the right time, with the right message, for the right audience. Our commitment to ongoing professional development coupled with our experience in this area ensures we are at the forefront.
Your customers are looking for you, but rarely by name. Help them to find you by ensuring search engines such as Google love you! We help to improve your rankings with real keywords and sincere methodologies. We help to educate you, not pull the wool over your eyes.
Google Adwords, Google Display Network, Google Shopping, Facebook, LinkedIN, Twitter, Digital media such as Newscorp, Digital radio, Digital TV, the list goes on. Search engine marketing (SEM) and Remarketing are cost effective and powerful tools which you should be taking advantage of.
Blog.
Stay in the loop.
We share our learnings, insights and passions on a regular basis. From social media changes, to ideas that inspire us, to new technology and tips and tricks to keep you powering ahead.
“Off with the pixels” (the Facebook pixel that is)
We answer your questions about the Facebook pixel If you manage a business page, you’ve probably wondered why Facebook has been prompting you to choose a pixel or update your pixel preferences over the past weeks. It’s all due to Facebook’s announcement that, from 24...
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4 Critical elements that every website should have for online visibility and tracking
Get your ducks in a row. Understanding who is visiting your website, where they came from and what they are doing are just 3 basic metrics that can impact and inform decision making for your business. What about leveraging these metrics to guide your advertising,...
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How do you measure the success of your SEO?
How do you measure the success of your SEO? I can get you on Page 1 for 100 keywords! We all receive these emails every day, right? As I delete another five this morning, I wonder… those of you who do your own Search Engine Optimisation (SEO), or who use an agency, or...
read moreRecent work.
Our skills in action.
Working across brand strategy, digital marketing and campaign management, each project is unique. Much of our work is in the thinking, the strategy, the ideas. Below are a few examples.
Pitstop Marketing delivered a new name, a new brand identity, website, social media channels and email subscription within a week.
Setting a strategic approach from the start, a persona workshop and digital strategy has led to tactical implementation.
