Advertising, Behaviour, Branding, Design, Digital, Marketing
Launching a new brand or product into the market can seem scary. Many product markets are fiercely competitive, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the...
Branding, Digital, SEO, Social Media
We know you’re desperate to put your out of office on, but there are 3 tasks that need to be on your to-do list before you wave goodbye to work and hello to some time off. As ever, if you need help, we’re here. 1. Change your hours throughout your online...
Advertising, Behaviour, Campaigns, Digital, Marketing, Social Media, Strategy, Web
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...
Advertising, Behaviour, Digital, Marketing, Social Media, Strategy
GA4 Integration: What do you need to know and why is it crucial? The deadline is almost upon us! Google will replace the current version of Google Analytics (Universal Analytics or UA) with Google Analytics 4 (GA4) on the 1st of July, 2023. To ensure access to...
Digital, Marketing, Social Media
Make your hashtags too generic — think #christmas or #fashion — and your post will face competition from potentially millions of others. Instead, use a mix of trending and industry-specific hashtags to find the best hashtag to connect with your targeted followers. For...
Digital, Marketing, Social Media
You might think that TikTok is annoying and roll your eyes at influencers who are selling products like hotcakes when they drop via gaming platforms, but whilst you’re eye-rolling, Gen Z are spending their pocket and part-time job money online, in the Metaverse. This...
