Fri May, 2020 | Advertising, Campaigns, Digital, Marketing, Retail, Social Media
Watch your back, Jim Bezos, because Mark Zuckerberg is coming for you. Facebook has announced the launch of Facebook Shops, a digital shopfront for businesses embedded within their Instagram profile or Facebook page. Designed primarily for mobile devices, it allows...
Tue May, 2020 | Advertising, Branding, Campaigns, Digital, Marketing, Social Media, Strategy
This is certainly not a topic we expected to cover for a blog post, yet here we are, faced with a very unfamiliar set of circumstances to which we are all adjusting, and at lightning speed. As a result of COVID-19, advertising campaigns across the world have been...
Thu Aug, 2019 | Advertising, Digital, Social Media
Nutrition, fitness, health and well-being issues are widely discussed and promoted on social media platforms. From delicious smoothie bowl recommendations to fitness empires posting about their next 8-week challenge – it’s unusual if you don’t have a post like this...
Tue Jul, 2019 | Advertising, Campaigns, Copywriting, Digital, Marketing, Products, SEO, Social Media, Strategy
Facebook is at it again. Starting August 19, posts and ads on mobile will be shorter and smaller to better align with the app’s redesign introduced earlier this year. What does this mean to social marketing and advertising? You will have less visual real estate to...
Tue Aug, 2018 | Digital, Marketing, Products, SEO, Social Media, Strategy, Web
Get your ducks in a row. Understanding who is visiting your website, where they came from and what they are doing are just 3 basic metrics that can impact and inform decision making for your business. What about leveraging these metrics to guide your advertising,...
Tue Jun, 2018 | Digital, Marketing, SEO, Strategy, Web
How do you measure the success of your SEO? I can get you on Page 1 for 100 keywords! We all receive these emails every day, right? As I delete another five this morning, I wonder… those of you who do your own Search Engine Optimisation (SEO), or who use an agency, or...
