by Greg | Tue Aug, 2018 | Digital, Marketing, Products, SEO, Social Media, Strategy, Web
Get your ducks in a row. Understanding who is visiting your website, where they came from and what they are doing are just 3 basic metrics that can impact and inform decision making for your business. What about leveraging these metrics to guide your advertising,...
by Georgi | Tue Jun, 2018 | Digital, Marketing, SEO, Strategy, Web
How do you measure the success of your SEO? I can get you on Page 1 for 100 keywords! We all receive these emails every day, right? As I delete another five this morning, I wonder… those of you who do your own Search Engine Optimisation (SEO), or who use an agency, or...
by Georgi | Fri Oct, 2017 | Digital, Web
Search engine optimisation ranking factors have a new addition. Google has officially announced that it will start to use HTTPS as a ranking signal. Quick facts: HttpS rather than the usual Http, shows that it is a website with secure certification. To get the...
by Olga | Thu Nov, 2015 | Digital, Retail
In our most recent post we spoke about why you should view your business as a digital business. We know however that most businesses will also continue to have a very physical presence in the real world. Olga Grudinina | Thursday 5th November 2015 After all, the wine...
by Olga | Tue Oct, 2015 | Digital, Marketing, Strategy
Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...
by Georgi | Tue Oct, 2015 | Digital
Your increased website visits may not be what you think. Georgi Roberts | Tuesday 20th October 2015 It is likely that your referrer traffic has increased exponentially over the past 6 months, and I’m sorry to break it to you – this is likely to not be a true...
