Email Strategy is not more emails
Why Sending More Emails Isn’t a Strategy(And What to Do Instead) Every January, the same advice starts doing the rounds: “You should be sending more emails. Increase your frequency for more clients and customers.” And sometimes, that’s true. But if your entire...
Rethink your marketing budget: what would you really pay for a client?
Rethink your marketing budget: what would you really pay for a client? Let me guess. I mention “marketing budget” and you’re either: Rolling your eyes so hard they’ve disappeared into the back of your skull Suddenly finding your shoes...
What is the real point of SEO?
Ever clicked on a Google search result, only to bounce right back because the article was boring, confusing or the website was slow and links didn’t work? This is a clear sign of bad User Experience and this will impact your Search Engine Optimisation (SEO). SEO...
Will AI be the End of Authentic UGC?
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...