Thu May, 2019 | Advertising, Branding
Every generation has its defining cultural moment. In the 1960s it was the moon landing. In the 1980s it was the fall of the Berlin Wall. In the 2000s it was John Farnham’s farewell tour. In the world of marketing, there are pivotal moments of popular culture that...
Mon Dec, 2018 | Branding, Marketing, Strategy
We’ve rebranded. It was time for Pitstop Marketing to rebrand. Why? We’ve had a few changes within the business, but this was not the primary reason. The truth is that the brand identity just didn’t feel like us anymore. We needed a logo that represents where the...
Sun Aug, 2017 | Advertising, Behaviour, Branding, Strategy
Key takeaway: We need to look at what the customer is not doing Over 2 days I listened to over 40 local and international speakers at ADMA’s Global Forum. A recurring theme of the presenters was the opportunity surrounding the customer that we don’t look for. What...
Mon Mar, 2017 | Branding, Social Media
The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...
Tue Nov, 2016 | Advertising, Behaviour, Branding, Strategy
This was one of my favourite quotes from MSIX16 by Ed Harrison, MD Australia at BrainJuicer. It’s a great way to introduce Behavioural Economics In 2014 I was intrigued by an inaugural conference MSIX (Marketing Science Ideas Exchange). The line-up and content was...
