Google: putting the “Optimisation” back into SEO

Google: putting the “Optimisation” back into SEO

Hold onto your hats; another set of changes to the way Google ranks its search results is imminent! Google has announced it will integrate new “page experience metrics” into its search rankings. These metrics are set to include web usability indicators such as load...
Climbing the Google ranking – how it’s done!

Climbing the Google ranking – how it’s done!

Not sure if your customers are finding you online? Got your website up and running but not seeing the traffic you hoped for? More customers are researching products or services online, so ensuring they easily find you, can make or break your success. So, how do you...
Your Digital Elevator Pitch – how to craft it.

Your Digital Elevator Pitch – how to craft it.

The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...

Brands Going Brigital

In our most recent post we spoke about why you should view your business as a digital business. We know however that most businesses will also continue to have a very physical presence in the real world. Olga Grudinina |  Thursday 5th November 2015 After all, the wine...

Are you a digital company?

Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...