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Meerkat VS Periscope – Live streaming to a smartphone near you

Digital, Social Media

A pair of new social media applications were launched for smart phones recently amid the buzz of the annual SXSW interactive festival. Meerkat, a live video streaming service, was first to launch in February and less than a month later Twitter released its own...

Tweets that target… now is the time consider advertising on Twitter

Digital, Social Media

Twitter have opened the doors for small to medium sized business to advertise, and they’ve extended the targeting options to make it a very interesting proposition. Alice McDonald |  Monday 15th December 2014  As Australians and the rest of the world...

Social proof – yes, it is a popularity contest

Marketing, Social Media, Strategy

Georgi Roberts  |  Thursday 21st February 2013 Whether you like it or not, social proof works. It’s part of our nature. If everyone else wants something, the majority of us will want it too. Even if we don’t know what ‘it’ is. Social...

Five tips to make your social media journey less daunting

Social Media, Strategy

Georgi Roberts  |  Monday 30th April, 2012 Do you break out in a sweat imagining your business competing with Lady Gaga’s prolific Twitter account or Levi’s fantastic Facebook page? Your social media journey doesn’t have to be daunting...

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