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And… repeat. The Mere Exposure Effect in Brand Marketing

And… repeat. The Mere Exposure Effect in Brand Marketing

Advertising, Behaviour, Branding, Design, Digital, Marketing

Launching a new brand or product into the market can seem scary. It’s competitive out there, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the mere exposure...
Google now REALLY wants your site to be mobile friendly

Google now REALLY wants your site to be mobile friendly

Behaviour, Design, Web

Google started off with some subtle advice – but now it’s like they are trying to hit you over a head with a brick – YOUR WEBSITE MUST BE MOBILE FRIENDLY! Initially Google released an update to their search algorithm which ensured that sites which...

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