by Olga | Sun Feb, 2016 | Advertising, Branding, Campaigns
As the undisputed king of air safety videos, Air New Zealand has dived into the world of content creation feet first and is constantly being rewarded for its efforts with millions of views on YouTube and more than a million likers on Facebook (with some posts...
by Olga | Sun Feb, 2016 | Branding, Campaigns
My latest prized possession wasn’t expensive, is easy to get and sits in my pantry, yet it was the best early Christmas present ever. The minute I got it I shared pictures on social media and then I told everyone at work and anyone who would listen that I had...
by Olga | Tue Dec, 2015 | Branding
Coca Cola, McDonalds, The Kardashians. What do they all have in common? We would argue that they are all global brands, highly recognisable, ever present and each following some key marketing principles which have underpinned the building of a distinctive and...
by Olga | Thu Oct, 2015 | Branding
Having seen people selling the Big Issue in Rundle Mall and throughout the city many times, one day I finally stopped and bought a copy. It had David Bowie on the cover and was sold by a lovely man at the train station who sings songs to passers by. I had previously...
by Georgi | Mon Aug, 2015 | Branding, Campaigns
Last week a friend in Sydney introduced me to Frank. A coffee body scrub. He was amazing, my body had never felt like that before. Penelope Bettison | Monday 17th August 2015 His packaging was textural, albeit a little messy to manoeuvre in the shower. It...
