Google: putting the “Optimisation” back into SEO

Google: putting the “Optimisation” back into SEO

Search Engine Optimisation (SEO). It’s a necessary part of your marketing if you want visits to your website. It changes constantly, so here’s 5 SEO tips to ensure you’re up to date in 2020. TL;DR Use phrases, leverage old content, optimise videos, remember voice...
Climbing the Google ranking – how it’s done!

Climbing the Google ranking – how it’s done!

Not sure if your customers are finding you online? Got your website up and running but not seeing the traffic you hoped for? More customers are researching products or services online, so ensuring they easily find you, can make or break your success. So, how do you...
How do you measure the success of your SEO?

How do you measure the success of your SEO?

How do you measure the success of your SEO? Every business owner wants to be number one on Google; there’s no secret about that. We all know the only way to get there is with an effective Search Engine Optimisation (SEO) strategy. There are different approaches that...
Your Digital Elevator Pitch – how to craft it.

Your Digital Elevator Pitch – how to craft it.

The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...
Dwell time – something to think about

Dwell time – something to think about

The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...