Google: putting the “Optimisation” back into SEO

Google: putting the “Optimisation” back into SEO

Hold onto your hats; another set of changes to the way Google ranks its search results is imminent! Google has announced it will integrate new “page experience metrics” into its search rankings. These metrics are set to include web usability indicators such as load...
Climbing the Google ranking – how it’s done!

Climbing the Google ranking – how it’s done!

Not sure if your customers are finding you online? Got your website up and running but not seeing the traffic you hoped for? More customers are researching products or services online, so ensuring they easily find you, can make or break your success. So, how do you...
Your Digital Elevator Pitch – how to craft it.

Your Digital Elevator Pitch – how to craft it.

The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...
Dwell time – something to think about

Dwell time – something to think about

The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...