Behaviour | pitstopmarketing.com.au

And… repeat. The Mere Exposure Effect in Brand Marketing

Advertising, Behaviour, Branding, Marketing

Launching a new brand or product into the market can seem scary. It’s competitive out there, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the mere exposure...

Will AI be the End of Authentic UGC?

Advertising, Behaviour, Campaigns, Digital, Marketing, Social Media, Strategy, Web

As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...

General Data Protection Regulation (GDPR) – From GDP Argh to GDP Aaah!

Behaviour, Law

Click here to skip to our SEVEN key recommendations The General Data Protection Regulation (GDPR) is a European Union (EU) Law designed to give greater protection of people’s privacy and the ways in which personal information is collected, stored and used. It was...

Google now REALLY wants your site to be mobile friendly

Behaviour, Design, Web

Google started off with some subtle advice – but now it’s like they are trying to hit you over a head with a brick – YOUR WEBSITE MUST BE MOBILE FRIENDLY! Initially Google released an update to their search algorithm which ensured that sites which...

How to see ROI on social for in-store purchases

Behaviour, Marketing, Social Media

We’re not sure why Facebook rolled out this feature last year without fanfare. Offline Events are a useful and insightful tracking addition to its advertising platform. Given that social media is often an instigator or a motivation for purchase, this tool helps plug...

That was so, like…. 2013. Facebook’s new rules for engagement

Behaviour, Social Media

Georgi Roberts | Wednesday 23rd April 2014 Last year it had been proven by many a Facebook update that a sure fire way to get likes and shares was to – well – ask for them. Yes, even those posts that said ‘like if you agree, comment...

And… repeat. The Mere Exposure Effect in Brand Marketing

General Data Protection Regulation (GDPR) – From GDP Argh to GDP Aaah!

Google now REALLY wants your site to be mobile friendly

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And… repeat. The Mere Exposure Effect in Brand Marketing

Will AI be the End of Authentic UGC?

General Data Protection Regulation (GDPR) – From GDP Argh to GDP Aaah!

Google now REALLY wants your site to be mobile friendly

How to see ROI on social for in-store purchases

That was so, like…. 2013. Facebook’s new rules for engagement

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