Behaviour | pitstopmarketing.com.au

And… repeat. The Mere Exposure Effect in Brand Marketing

Advertising, Behaviour, Branding, Marketing

Launching a new brand or product into the market can seem scary. It’s competitive out there, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the mere exposure...

Will AI be the End of Authentic UGC?

Advertising, Behaviour, Campaigns, Digital, Marketing, Social Media, Strategy, Web

As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...

General Data Protection Regulation (GDPR) – From GDP Argh to GDP Aaah!

Behaviour, Law

Click here to skip to our SEVEN key recommendations The General Data Protection Regulation (GDPR) is a European Union (EU) Law designed to give greater protection of people’s privacy and the ways in which personal information is collected, stored and used. It was...

That was so, like…. 2013. Facebook’s new rules for engagement

Behaviour, Social Media

Georgi Roberts | Wednesday 23rd April 2014 Last year it had been proven by many a Facebook update that a sure fire way to get likes and shares was to – well – ask for them. Yes, even those posts that said ‘like if you agree, comment...

Snapchat – the picture that speaks a thousand words

Behaviour, Social Media

Kate Size | Thursday 21st November 2013 The newest social sharing sensation, Snapchat is almost a permanent fixture on the home screen of my iPhone. On average I receive a Snapchat or “snappy” as it’s more endearingly referred to, 6 times...

Learning to listen. Top 5 take-aways on why listening is gold.

Behaviour, Digital, Marketing, Social Media

Marketing Week this morning provided great learnings on using social media monitoring to understand consumers language and bring the love back. This morning at Marketing Week (follow #Micon on Twitter), Roberto Cappuccio R&D director from Direction First spoke on...

And… repeat. The Mere Exposure Effect in Brand Marketing

General Data Protection Regulation (GDPR) – From GDP Argh to GDP Aaah!

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And… repeat. The Mere Exposure Effect in Brand Marketing

Will AI be the End of Authentic UGC?

General Data Protection Regulation (GDPR) – From GDP Argh to GDP Aaah!

That was so, like…. 2013. Facebook’s new rules for engagement

Snapchat – the picture that speaks a thousand words

Learning to listen. Top 5 take-aways on why listening is gold.

Recent posts

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