Advertising, Behaviour, Branding, Design, Digital, Marketing
Launching a new brand or product into the market can seem scary. Many product markets are fiercely competitive, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the...
Behaviour, Digital, Marketing, Social Media
Marketing Week this morning provided great learnings on using social media monitoring to understand consumers language and bring the love back. This morning at Marketing Week (follow #Micon on Twitter), Roberto Cappuccio R&D director from Direction First spoke on...