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Likes for prizes are out – No more fence jumping for Facebook fans

Social Media, Strategy

Alice McDonald |  Tuesday 12 August 2014 Facebook have made the decision to change the rules for fans of Facebook pages. Businesses will no longer be able to utilise a ‘Fan gate’ – you know, when you have to ‘like’ a page first to...

Learning to listen. Top 5 take-aways on why listening is gold.

Behaviour, Digital, Marketing, Social Media

Marketing Week this morning provided great learnings on using social media monitoring to understand consumers language and bring the love back. This morning at Marketing Week (follow #Micon on Twitter), Roberto Cappuccio R&D director from Direction First spoke on...

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