Event marketing – we promote your event before and during
Events are busy, complex and time-sensitive. When they’re done well, they bring people together, build trust and create momentum. When they’re not supported properly, they’re over before anyone outside the room even knows they happened.
HOW WE CAN HELP
We help you plan, promote and capture events so they deliver value beyond the day itself.
That might mean building awareness before the event, capturing stories and moments on the ground, or turning a one-day experience into content that continues to work long after it’s finished.
Event marketing looks different for every event. Sometimes it’s about attendance. Sometimes it’s about connection or impact. We focus on what your event needs to achieve, then support it in a way that makes sense.
Before the event
We help create clarity and momentum in the lead-up.
This can include:
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Messaging and positioning
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Social media planning and scheduling
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Speaker, exhibitor or partner promotion
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Email marketing support
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Content that builds interest and sets expectations
The goal is simple: make sure the right people know what’s happening and why it matters.
After the event
This is where most events lose momentum and where good event marketing makes the biggest difference.
We help you:
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Share outcomes and highlights
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Provide content for partners and stakeholders
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Extend the reach of the event through social and digital channels
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Turn the event into an ongoing story, not a one-off moment
- Report what actually happened
During the event
On the day, we’re focused on capturing what actually matters — not just what looks good.
That can include:
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Photography and short-form video
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Interviews with attendees, speakers or partners
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Behind-the-scenes moments
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Live social posting and engagement
We work quickly and adapt on the ground, making sure content feels natural, relevant and usable.
Let’s Go Caravan and Camping show
Pre-event competitions, on-the-ground interviews with stallholders, and content created before, during and after the show.
We delivered posts, reels and stories across multiple channels, supported by audience research, paid advertising and active engagement with attendees online.
Pet Show – Refuresh
Pre-promotion to drive ticket sales, including local advertising and audience targeting.
On the day, we coordinated presenters, interviewed customers using the product, and created content before, during and after the show — posts, reels, stories and TikToks — supported by influencer collaborations.
National Conference – Parks & Leisure
Promotion and content support for a conference transitioning from in-person to hybrid and online delivery.
We worked closely with the Parks & Leisure team to develop engaging content, manage social updates during the event, and continue driving ticket sales throughout the conference.
Spirit Fest – Tin Shed
Pre-event promotion to support ticket sales, followed by content creation before, during and after the event.
We delivered posts, reels and stories to increase brand awareness and reinforce Tin Shed’s position as a leading South Australian distiller.
FAQ’s
Where to find event marketing agencies in Australia?
Look for an agency that treats your event as more than a one-day push, promotion, on-the-ground content and what happens afterwards all matter. Pitstop works with businesses across South Australia to plan, promote and capture events that keep delivering value once the day is done.
How to measure ROI in event marketing effectively?
Ticket sales are only part of the picture. Look at reach and engagement in the lead-up, content generated on the day, and how far that content travels afterwards, shares, saves, ongoing enquiries. The real ROI often shows up in the weeks after, not just on the night.
What should you do with event content after it’s over?
Don’t let it disappear the day after. Photos, reels and stories from the event can keep working for weeks, shared with partners, repurposed for social, or used to build momentum for next time. A good event marketing plan treats the after as seriously as the before.
How we work
We’re practical, collaborative and flexible.
Sometimes we lead the marketing.
Sometimes we support an internal team.
Sometimes we’re simply there to capture and amplify what’s already happening.
Either way, our focus is on making your event easier to deliver and more valuable once it’s done.
If you’ve got an event coming up and want support that’s thoughtful, organised and grounded in real outcomes, we’d love to chat.