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The spam act – what it is and why it matters

The spam act – what it is and why it matters

Law, Marketing

Are you using emails, SMS, MMS or Instant Messaging (or any other kind of electronic communications) to send commercial messages to your audience?   If you are, you need to ensure you understand and are compliant with the Spam Act (and no, it has nothing to do with...

Is your business ready for Privacy updates?

Law, Marketing

On the 12th of March, a new set of privacy rules came into play that cover the use of sensitive data for consumers.  For business, you’ll need to sit up and take notice.  You’ll need to be aware of new responsibilities and be prepared to communicate to your consumers,...

Is your brand safe?

Branding, Law

What would you do if someone came along and opened a business with the same name or something very similar? Unless you have protected your business name, there’s not much you can do about it.  Imagine all your hard work, long hours and dedication may be in jeopardy. ...