Will AI be the End of Authentic UGC?
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...
Google Analytics 4 – It’s Time To Migrate
GA4 Integration: What do you need to know and why is it crucial? The deadline is almost upon us! Google will replace the current version of Google Analytics (Universal Analytics or UA) with Google Analytics 4 (GA4) on the 1st of July, 2023. To ensure access to...
Questions about Facebook Ads you were too afraid to ask
Questions about Facebook Ads you were too afraid to ask By now, Facebook and Instagram users would be familiar with “Sponsored” content that appears regularly within the News Feed. But how does this content find its way onto your Feed? The answer is simple:...
Featured snippets will no longer be repeated on Google search results. What does this mean for you?
SEO is a necessary part of your marketing to bring visitors to your website – however the rules change constantly. Here’s the low down on the latest Google search results update – a change to Featured Snippets. TL;DR A page that captures the featured snippet will no...