And… repeat. The Mere Exposure Effect in Brand Marketing
Launching a new brand or product into the market can seem scary. It’s competitive out there, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the mere exposure...
Will AI be the End of Authentic UGC?
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...
Questions about Facebook Ads you were too afraid to ask
Questions about Facebook Ads you were too afraid to ask By now, Facebook and Instagram users would be familiar with “Sponsored” content that appears regularly within the News Feed. But how does this content find its way onto your Feed? The answer is simple:...