Tue Mar, 2020 | Advertising, Social Media
We forecast Tik Tok will be Instagram’s biggest rival for 2020. Instagram’s slowing growth rate is expected after exponential growth, and as the younger market hungrily looks for a channel that their parents are not a part of. This blog aims to give you the...
Thu Aug, 2019 | Advertising, Digital, Social Media
Nutrition, fitness, health and well-being issues are widely discussed and promoted on social media platforms. From delicious smoothie bowl recommendations to fitness empires posting about their next 8-week challenge – it’s unusual if you don’t have a post like this...
Tue Jul, 2019 | Advertising, Campaigns, Copywriting, Digital, Marketing, Products, SEO, Social Media, Strategy
Facebook is at it again. Starting August 19, posts and ads on mobile will be shorter and smaller to better align with the app’s redesign introduced earlier this year. What does this mean to social marketing and advertising? You will have less visual real estate to...
Thu May, 2019 | Advertising, Branding
Every generation has its defining cultural moment. In the 1960s it was the moon landing. In the 1980s it was the fall of the Berlin Wall. In the 2000s it was John Farnham’s farewell tour. In the world of marketing, there are pivotal moments of popular culture that...
Sun Aug, 2017 | Advertising, Behaviour, Branding, Strategy
Key takeaway: We need to look at what the customer is not doing Over 2 days I listened to over 40 local and international speakers at ADMA’s Global Forum. A recurring theme of the presenters was the opportunity surrounding the customer that we don’t look for. What...
Tue Nov, 2016 | Advertising, Behaviour, Branding, Strategy
This was one of my favourite quotes from MSIX16 by Ed Harrison, MD Australia at BrainJuicer. It’s a great way to introduce Behavioural Economics In 2014 I was intrigued by an inaugural conference MSIX (Marketing Science Ideas Exchange). The line-up and content was...
