by Georgi | Sun Aug, 2017 | Advertising, Behaviour, Branding, Strategy
Key takeaway: We need to look at what the customer is not doing Over 2 days I listened to over 40 local and international speakers at ADMA’s Global Forum. A recurring theme of the presenters was the opportunity surrounding the customer that we don’t look for. What...
by Penelope | Tue Nov, 2016 | Advertising, Behaviour, Branding, Strategy
This was one of my favourite quotes from MSIX16 by Ed Harrison, MD Australia at BrainJuicer. It’s a great way to introduce Behavioural Economics In 2014 I was intrigued by an inaugural conference MSIX (Marketing Science Ideas Exchange). The line-up and content was...
by Penelope | Mon Nov, 2016 | Advertising, Behaviour, Campaigns
As is the case with any conference I attend, there are always so many insights and new campaigns I want to share with the Pitstop team and clients. One of my favourite campaigns highlighted at MSIX (Marketing Science Ideas Xchange) from 2016 was the Man Up campaign....
by Olga | Sun Feb, 2016 | Advertising, Branding, Campaigns
As the undisputed king of air safety videos, Air New Zealand has dived into the world of content creation feet first and is constantly being rewarded for its efforts with millions of views on YouTube and more than a million likers on Facebook (with some posts...
by Georgi | Wed Oct, 2013 | Advertising, Behaviour, Marketing, Social Media
Kate Size | Thursday 24th October 2013 Forget Google Places, the new thing is Google faces. Yes, your face could appear in advertising through Google. How does this happen? Well it is largely connected to Google’s +1 function, which currently...
by Georgi | Thu Dec, 2012 | Advertising, Branding, Marketing
Georgi Roberts | Thursday December 20th 2012 Funny isn’t it? Content is not a new thing. It’s something that is a base for much of our marketing efforts, and for many years the old cliche that ‘content is king’ has been rolled out....
