Thu May, 2017 | Law, Strategy
There are new implications for your business with the passing of The Privacy Amendment Notifiable Data Breaches Bill 2016. It has been many years in the making and it has finally been passed! So what exactly does the Bill mean? The Bill has been introduced to protect...
Sun Feb, 2016 | Marketing, Strategy
Coming back from the summer holidays we are often inclined to just pick up where we left off and keep on rolling. Now is a good time to pause for a moment and ensure that your marketing plan is set for the year. Here are 5 key things you need to do, right now: 1. Set...
Tue Oct, 2015 | Digital, Marketing, Strategy
Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...
Mon Mar, 2013 | Digital, Marketing, Social Media, Strategy
Penelope Bettison | Tuesday 19th March 2013 While researching the top trends to be mindful of this year, it was hard to distill a list relevant to our current clients, largely SME’s and some larger corporates and government, versus those that are simply inspiring...
Mon Dec, 2012 | Marketing, Strategy
Alice McDonald | Tuesday December 18th 2012 Applying a little marketing strategy to my Christmas dessert this year should enable me to impress a tough crowd – my family! I have decided on a new approach this year. The Jamie Oliver Jerk Ham of last...
