Thu May, 2017 | Law, Strategy
There are new implications for your business with the passing of The Privacy Amendment Notifiable Data Breaches Bill 2016. It has been many years in the making and it has finally been passed! So what exactly does the Bill mean? The Bill has been introduced to protect...
Tue Nov, 2016 | Advertising, Behaviour, Branding, Strategy
This was one of my favourite quotes from MSIX16 by Ed Harrison, MD Australia at BrainJuicer. It’s a great way to introduce Behavioural Economics In 2014 I was intrigued by an inaugural conference MSIX (Marketing Science Ideas Exchange). The line-up and content was...
Sun Feb, 2016 | Marketing, Strategy
Coming back from the summer holidays we are often inclined to just pick up where we left off and keep on rolling. Now is a good time to pause for a moment and ensure that your marketing plan is set for the year. Here are 5 key things you need to do, right now: 1. Set...
Tue Oct, 2015 | Digital, Marketing, Strategy
Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...
Mon Mar, 2013 | Digital, Marketing, Social Media, Strategy
Penelope Bettison | Tuesday 19th March 2013 While researching the top trends to be mindful of this year, it was hard to distill a list relevant to our current clients, largely SME’s and some larger corporates and government, versus those that are simply inspiring...
