Take control in 2016

Coming back from the summer holidays we are often inclined to just pick up where we left off and keep on rolling. Now is a good time to pause for a moment and ensure that your marketing plan is set for the year. Here are 5 key things you need to do, right now: 1. Set...

Are you a digital company?

Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...
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