The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time.
This is used in many different occasions – networking, answering a cold call on the telephone, chatting with your hairdresser. You just need that spark of interest to open up a bigger conversation.
Today, you also need to have this pitch online.
Your digital elevator pitch is ensuring you grab the right people’s attention, and make them take action. A few words, a good image, some animation – it depends on context and your business.
In crafting this, we must remember that; more and more, the digital user is less willing to spend time on a page / screen. We don’t like to read too much, we like to be entertained and… ooh – a squirrel! That’s right – our attention spans are short. So it is harder to get that ‘spark’ – which is why it needs to be crafted, and thought about.
My top tips for crafting your digital elevator pitch
- Can you write it in 160 Characters? This will fit into some ad spaces, Tweets, Facebook posts, headlines on websites (Note for Adwords, you have 30 Characters to work with!)
- Consider a call to action. Unlike the face to face, it will be easy for the viewer to ignore you – help them stay in touch
- Be visual. We like pictures. And videos.
- Keep sentences short. Make it easy to skim read. Like this. See?
- Use keywords. Never forget your SEO when producing online content.
- Review. Refine. Try some different things – be bold, be funny, be serious. What works best for you? What gets the most clicks or engagement?
My favourites:
Facebook Ad – Vinomofo – on brand, funny, great image.
Flower bros – says what they do – distinct difference between them and competitors. Strong branding.
Rip it up’s Twitter profile. No glitz or glamour, but catchy and memorable. Succinct with a great image.
