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The Big Issue – Beyond a Brand

The Big Issue – Beyond a Brand

Branding

Having seen people selling the Big Issue in Rundle Mall and throughout the city many times, one day I finally stopped and bought a copy. It had David Bowie on the cover and was sold by a lovely man at the train station who sings songs to passers by. I had previously...

Moving Office: Logistics or Branding?

Branding, Marketing

Penelope Bettison  |  Thursday 21st March 2013 I’m a bit brand obsessed, I admit it. It influences every aspect of how we run Pitstop Marketing. While many think our recent decision to move office is a logistical exercise, we see it as a significant...

Do you know how much your brand is worth?

Branding

Geoff Hattam  |  Monday June 25th 2012 Hattam McCarthy Reeves Director, Geoff Hattam is our guest blogger this week. Geoff has kindly contributed his thoughts on the importance of good branding and its value in a financial sense; especially when it is time...

Is your brand safe?

Branding, Law

What would you do if someone came along and opened a business with the same name or something very similar? Unless you have protected your business name, there’s not much you can do about it.  Imagine all your hard work, long hours and dedication may be in jeopardy. ...