Are you a digital company?

Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...

Is referrer spam affecting your Google Analytics?

Your increased website visits may not be what you think. Georgi Roberts |  Tuesday 20th October 2015 It is likely that your referrer traffic has increased exponentially over the past 6 months, and I’m sorry to break it to you – this is likely to not be a true...

Digital fatigue – What’s the cure?

Alice McDonald |  Tuesday 26th August 2014  Oh to be a fly on the wall in the Pitstop Marketing office… Well – I’m not sure if anyone has said that, however we talk a lot about how we get marketed to as individuals, sharing what we love and sharing our own pet peeves....