Questions about Facebook Ads you were too afraid to ask

By now, Facebook and Instagram users would be familiar with “Sponsored” content that appears regularly within the News Feed. But how does this content find its way onto your Feed? The answer is simple: advertising.

What are Facebook ads?

Facebook ads are paid posts (eg featuring video or images) that are pushed out a broad range of users, including those who do not necessarily ‘like’ or ‘follow’ a page. Any paid content is considered an ad by Facebook, no matter which of the Facebook-owned platforms it runs on (Facebook, Instagram, Messenger).

If you’ve ever wondered how to get your brand onto the News Feed of your customers’ profiles, Facebook advertising is the way to do this.


How do I set up a Facebook ad?

There are two ways to set up a Facebook ad:

  1. Create a campaign within Ads Manager:; or
  2. “Boost” content directly from your page (on mobile or desktop) – see blue button below.

Boost Post

Setting up an ad requires you to choose an objective, a budget, an audience, content and a duration (with other advanced options also available).


How does Facebook approve or reject ads?

Once a campaign has been drafted, it must be submitted to Facebook for review to ensure it abides by its various policies. These include the Community Standards which govern all users, and specific advertising policies.

Facebook Advertising Policies

After an automated (or human) review has been completed by Facebook, the ad will go “live” and be shown to relevant users across any/all of Facebook’s platforms. In some cases, ads will not be approved, allowing you to edit the ad, or request a review.

Facebook Advertising Review

Then once approved, your ad is up and running! Don’t forget to monitor your ad for the reason your posted it – reach, clicks, messages or sales.


Is Facebook advertising effective?

Advertising through Facebook is an accessible, cost-effective and targeted means for reaching new audiences. But like all things in life, it is easy to attempt but difficult to perfect. Get in touch with us on 0424 397 207 if you need assistance navigating Facebook advertising or unlocking its more complex features.