TikTok just got easier!

TikTok just got easier!

Marketing, Social Media

TikTok has released Sounds for Business – Licensed music to make life easier! Here’s the key takeaways:  TikTok has released music for business to use free of charge These sounds are cleared for both organic and ad use, making TikTok even easier TikTok has...
2023 Changes to Social Media

2023 Changes to Social Media

Marketing, Social Media, Strategy

Rival IQ has released their 2023 Social Media Benchmark Report Here’s the key takeaways:  TikTok has the highest engagement rate across industries (5.69%) Facebook and Twitter post frequency is on the decline (-20%) Reels are the most engaging content type on...
3 quick and easy video ideas for social media

3 quick and easy video ideas for social media

Marketing, Social Media

It’s time to get the head out of the sand – we’re watching more and more video content, and if you want to get in front of your potential clients and consumers, you need to be creating videos.  In 2022, 85% of consumers wanted more videos from followed brands People...
A fast way to review and plan your marketing

A fast way to review and plan your marketing

Marketing, Strategy

The easiest way to know what to focus your marketing on. The best way to set a strategy or goals is by using a customer lifecycle perspective;Where on the customer journey process can you have the biggest impact? Let’s check out the 5 stages of the cycle and...