by Olga | Tue Oct, 2016 | Law, Marketing
Are you using emails, SMS, MMS or Instant Messaging (or any other kind of electronic communications) to send commercial messages to your audience? If you are, you need to ensure you understand and are compliant with the Spam Act (and no, it has nothing to do with...
by Georgi | Sun Feb, 2016 | Marketing, Strategy
Coming back from the summer holidays we are often inclined to just pick up where we left off and keep on rolling. Now is a good time to pause for a moment and ensure that your marketing plan is set for the year. Here are 5 key things you need to do, right now: 1. Set...
by Olga | Tue Oct, 2015 | Digital, Marketing, Strategy
Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...
by Olga | Tue Sep, 2015 | Marketing
Coming from a team of 15 and an organisation of over 1,000 people, I was used to being met with a chorus of hellos from 3 different rooms, radios playing different stations and phones ringing a mile a minute. With an office of five, walking into the office at Pitstop...
by Neeta Bhise | Tue May, 2015 | Marketing, Media, Products
Media on my terms – I’m loving it. Streaming giant Netflix has changed the Australian media landscape for the better. With a huge array of on demand TV shows and movies it is sure to satisfy our growing need for consuming media immediately. The best part...
by Georgi | Mon Apr, 2015 | Marketing
The Business to Business marketing research* results are in for 2015 and they show a surge from Australian marketers toward digital and content marketing. Penelope Bettison | Tuesday 14th April 2015 This includes social media, blogs, email campaigns and search...
