Words by Jessica Perkin

TL;DR: Skip to the reasons | See the stats | Pinterest packages

Is Pinterest marketing worth it? For most businesses that sell something people plan, research or shop for, yes. Pinterest works like a visual search engine: people use it to plan purchases, and a good pin can keep sending traffic to your site for months. It’s a weaker fit if what you sell isn’t visual or your customers don’t plan ahead.

Imagine a single image reaching thousands of people—again and again. That’s the power of Pinterest, the mini-billboard platform.

Right now, Pinterest is one of the most visually engaging and evergreen online spaces where people go to discover, decide, and take action. If you’re trying to grow your business and aren’t using Pinterest, you’re missing eyes on your brand.

If your business wants to boost visibility and drive traffic—Pinterest provides potential.

Why use Pinterest as a marketing tool?

With 661 million monthly active users, Pinners have eyes on brands every day, AND they’re sharing with others. Pinning gets explosive—one pin can lead to ten pins, which can lead to another ten pins, creating a powerful cycle of engagement. And, if that wasn’t enough convincing:

80% of weekly users discover new brands or products on Pinterest— this levels the playing field, allowing for new brands on the platform

7 reasons Pinterest marketing works for business

1. Pinterest users are ready to buy

One of the best things about Pinterest is that users are on this platform with intention. People don’t just scroll passively—they’re on the hunt for ideas, inspiration, and often products or services.

I think of Pinterest as a big, visual search engine. People turn to it during the research phase of their planning, for inspiration and to make purchases. So if your business is visible here, you’re connecting with an audience that’s already planning to buy.

2. Evergreen content that works for you

Unlike other platforms where content lifespan is short, Pinterest is evergreen. Pins can continue to gain traction and drive traffic for months—sometimes even years—after they’re posted. Your investment of time and creativity keeps paying off, allowing your brand to stay in front of potential customers far longer than a typical social post.

3. Pinterest drives quality traffic to your website

Pinterest’s best trait is that it drives traffic directly to your website! Every pin acts like a mini-billboard with a link to your website, guiding users straight to your business. Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source.

4. A visual platform that loves creativity

I love that Pinterest encourages businesses to show their personality and style through high-quality images, infographics, and videos. Use Pinterest to tell your brand story, engage your audience, and drive traffic to your website. And if you’re already creating content for other platforms, why not repurpose it on Pinterest too? Leading onto my next point

5. Endless potential for repurposing content

A great Pinterest hack is repurposing content. Whether it’s a blog post, an Instagram reel, or even an email graphic, Pinterest is perfect for giving your existing content a new life. You can create multiple pins for one piece of content, each with different images or headlines, to reach even more people. It’s efficient, effective and a great way to maximise your marketing content. Work smarter, not harder!

6. Built-in search and SEO features

Pinterest operates more like a search engine than a social media platform. Users often search for specific terms, which means that with the right keywords, your pins can appear in front of a targeted audience actively seeking your content.

Pinterest’s search and SEO capabilities make it easier for businesses to be discovered organically by new potential customers on other search engines as well as Pinterest itself.

7. Perfect for product showcasing and service offerings

Pinterest tells your brand’s story and shows products and services in a creative way. If you sell physical products, you can create boards around different themes, create gift guides, or share general inspiration, helping potential customers SEE how your product fits into their lives.

And if you offer services, Pinterest lets you tell the story of your brand’s values, behind-the-scenes moments, and thought leadership in a beautifully visual way.

When Pinterest isn’t the right fit

Pinterest isn’t for everyone, and we’d rather say so up front. It’s a weaker bet if:

• your customers buy on the spot rather than planning ahead, like emergency trades or takeaway
• you can’t show what you do visually, even with graphics or before-and-afters
• you need leads this week. Pinterest builds slowly and pays off over months, not days.

If that’s you, your budget will probably work harder on Google or Meta.

The bottom line

Pinterest isn’t just another social platform—it’s a powerful tool for boosting visibility and connecting with people who genuinely want what you offer. Think of your pins as mini-billboards, driving traffic to your website and keeping your brand front and centre long after posting.

With its evergreen content, easy searchability, and an audience ready to act, Pinterest helps you reach people actively looking for ideas, inspiration, and YES even products or services like YOURS!

Add a new dimension to your marketing, and get your brand on Pinterest—follow us here when you sign up 😉

FAQs

1. Which companies offer Pinterest marketing services tailored for small businesses?

Look for an agency that treats Pinterest as a search platform. Pitstop builds Pinterest strategies for small and medium businesses, from pin design through to keyword research and campaign setup.

2. How do I create a successful Pinterest ad campaign targeting Australian customers?

Start with intent, not just interest. Pinterest users are actively planning and searching, so target around what they’re looking for. Use Australian-specific keywords, seasonal timing, and a strong visual hook, then test a few pin variations before committing budget.

3. How can I use visual content to boost engagement on Pinterest marketing campaigns?

Treat every pin like a mini-billboard. High-quality, on-brand imagery with clear text overlay performs best. Repurposing content you’ve already made, blog graphics, reels, email banners, is one of the easiest wins, and consistency across boards helps Pinterest (and people) recognise your brand.

4. Is Pinterest good for business?

Yes, for businesses whose customers browse and plan before they buy, like home and interiors, food, fashion, events, travel, beauty and gifts. It also suits service businesses that can show their work visually. It works best as a long-term traffic source, not a quick sales channel.

5. Is Pinterest marketing worth it for small businesses?

It can be, because pins keep working long after you post them, so a small library of good content keeps paying off. Give it a few months before judging the results.

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Need a Pinterest strategy or would you like to get your brand started? Click here for our Pinterest packages and breathe some life into your online presence.