Words by Jessica Perkin
TL;DR: Skip to the reasons | See the stats | Pinterest packages
Imagine a single image reaching thousands of people—again and again. That’s the power of Pinterest, the mini-billboard platform.
Right now, Pinterest is one of the most visually engaging and evergreen online spaces where people go to discover, decide, and take action. If you’re trying to grow your business and aren’t using Pinterest, you’re missing eyes on your brand.
If your business wants to boost visibility and drive traffic—Pinterest provides potential.
Why use Pinterest as a marketing tool?
With over 522 million active monthly users, Pinners have eyes on brands every day, AND they’re sharing with others. Pinning gets explosive—one pin can lead to ten pins, which can lead to another ten pins, creating a powerful cycle of engagement. And, if that wasn’t enough convincing:
Pinterest ads bring in 11.4 times more prospects than ads on other platforms, meaning you can reach a larger, more targeted audience
More than 522 million people all over the world use Pinterest every month—lots of eyes on your brand
5.31 million Australians are on Pinterest, meaning Pinterest’s ad reach is equivalent to 20% of our population!
80% of weekly users discover new brands or products on Pinterest— this levels the playing field, allowing for new brands on the platform
People on Pinterest spend 40% more per month than people on other platforms
My 7 reasons why you should utilise Pinterest—no matter what type of business you have:
1. Pinterest users are ready to buy
One of the best things about Pinterest is that users are on this platform with *intention*. People don’t just scroll passively—they’re on the hunt for ideas, inspiration, and often products or services.
I think of Pinterest as a big, visual search engine. People turn to it during the research phase of their planning, for inspiration and to make purchases. In fact, more than 50% of users think of Pinterest as a shopping destination, meaning if your business is visible here, you’re connecting with an audience primed to make a purchase.
2. Evergreen content that works for you
Unlike other platforms where content lifespan is short, Pinterest is evergreen. Pins can continue to gain traction and drive traffic for months—sometimes even years—after they’re posted. Your investment of time and creativity keeps paying off, allowing your brand to stay in front of potential customers far longer than a typical social post.
3. Pinterest drives quality traffic to your website
Pinterest’s best trait is that it drives traffic directly to your website! Every pin acts like a mini-billboard with a link to your website, guiding users straight to your business. Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source.
4. A visual platform that loves creativity
I love that Pinterest encourages businesses to show their personality and style through high-quality images, infographics, and videos. Use Pinterest to tell your brand story, engage your audience, and drive traffic to your website. And if you’re already creating content for other platforms, why not repurpose it on Pinterest too? Leading onto my next point
5. Endless potential for repurposing content
A great Pinterest hack is repurposing content. Whether it’s a blog post, an Instagram reel, or even an email graphic, Pinterest is perfect for giving your existing content a new life. You can create multiple pins for one piece of content, each with different images or headlines, to reach even more people. It’s efficient, effective and a great way to maximise your marketing content. Work smarter, not harder!
6. Built-in search and SEO features
Pinterest operates more like a search engine than a social media platform. Users often search for specific terms, which means that with the right keywords, your pins can appear in front of a targeted audience actively seeking your content.
Pinterest’s search and SEO capabilities make it easier for businesses to be discovered organically by new potential customers on other search engines as well as Pinterest itself.
7. Perfect for product showcasing and service offerings
Pinterest tells your brand’s story and shows products and services in a creative way. If you sell physical products, you can create boards around different themes, create gift guides, or share general inspiration, helping potential customers SEE how your product fits into their lives.
And if you offer services, Pinterest lets you tell the story of your brand’s values, behind-the-scenes moments, and thought leadership in a beautifully visual way.
Pinterest isn’t just another social platform—it’s a powerful tool for boosting visibility and connecting with people who genuinely want what you offer. Think of your pins as mini-billboards, driving traffic to your website and keeping your brand front and centre long after posting.
With its evergreen content, easy searchability, and an audience ready to act, Pinterest helps you reach people actively looking for ideas, inspiration, and YES even products or services like YOURS!
Add a new dimension to your marketing, and get your brand on Pinterest—follow us here when you sign up 😉
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Need a Pinterest strategy or would you like to get your brand started? Click here for our Pinterest packages and breathe some life into your online presence.