Instagram has recently introduced a feature allowing users to comment directly on Stories, offering a new way for users to engage on the platform.
Unlike private or direct messaging (DMs), these comments are visible to everyone who views the Story, encouraging public interaction and an opportunity for dialogue. This move is part of Instagram’s broader strategy to boost in-app engagement, especially as users increasingly gravitate towards Stories and private messaging. By integrating comments into Stories, Instagram is creating more opportunities for conversation, , aiming to keep users more connected and active on the app.
For brands and marketers, this Instagram feature provides yet another avenue for more public and visible conversations, interactive engagement, potential for increased reach and enhanced content visibility. The platform’s continued efforts to foster interaction—through features such as Notes and now Story comments—demonstrates a clear commitment to keeping users engaged and socially connected, setting itself apart from competitors like TikTok.
Overall, this update offers brands and creators an additional tool to drive engagement and encourage user interaction, strengthening their presence on Instagram.
Have you seen the update on your Insta yet?
Check out how it looks in action, demonstrated by Taylor Loren in her example sequence.
