The power of one (thing)

15 July 2024

You’ve sat down to write a blog post, you’re trying to put a reel together, or you just can’t think of what to put in an email? Urgh, feeling stuck in your marketing literally sucks.

What if it could be simplified?

We’ve compiled a list of ten 15-minute-or-less marketing actions that require no deliberation, to make sure you can improve your marketing every single day.

And we’re sharing it.

Ignore doom scrolling and put your brain into your business.

Momentum is everything in marketing – once your business is more visible and you’ll start seeing more results.

Here’s three, but you can see all of them on the worksheet, that you can download below!

1. Check for dead links on your website – 10 minutes – Good for SEO

Dead links negatively impact your SEO and ?also – they’re a bad brand look.
Pop your URL into here and let the magic happen: www.deadlinkchecker.com/

2. Engage on Instagram – 5 minutes – Good for Visibility

?Like, comment, and follow using your brand. Give yourself a target of minimum 5 comments.
They can be fast (an emoji), quickly authentic (thanks for sharing), or more meaningful (we love this so much too! Can’t wait to try this in the office.)

3. Email a client or customer – 10 minutes – Good for Retention

Send a personal email about the work that you do with them, or about the product they have purchased and put some genuine gratitude in here (assuming that’s how you feel).

Tell them what you enjoy about this relationship and even squeeze in a joint victory.

Would you like seven more?

Enter your details below to access the worksheet.

What This Looks Like in Practice

For example, when working with Great Southern RV, the focus wasn’t simply creating more ads. The strategy centred on positioning their caravans and motorhomes around a clear lifestyle promise – the freedom to travel and explore Australia on your terms. That clarity shaped campaigns, show promotions and social content that resonated strongly with buyers already dreaming about the road.

With St Patrick’s Technical College, the challenge wasn’t marketing activity – it was perception. By repositioning the brand to highlight the strength of vocational pathways and industry partnerships, the messaging shifted from “alternative education” to a powerful career pathway, changing how the college is seen by parents and students.

And for Succoris Psychology, the work went beyond promotion. It involved clarifying how the brand speaks to both clients and clinicians across multiple clinics, creating a structure that supports long-term growth rather than just short-term marketing activity.

In each case, the goal wasn’t simply “more marketing”. It was better-aligned marketing built on clear strategy.

The Pitstop Approach

At Pitstop Marketing, we believe marketing should be a growth engine for the business, not just a collection of activities.

That’s why we focus first on understanding the commercial goals, the audience and the positioning — and then build marketing that supports those foundations.

If you want your marketing to stop feeling like guesswork, get in touch. We want to work with businesses who want to grow.