Pinterest marketing
Pinterest isn’t just another social platform, it’s a powerful tool for getting your brand seen by the right people. Think of each pin as a mini-billboard that keeps driving traffic to your website and showcasing your brand long after posting.
HOW WE CAN HELP
We help you turn Pinterest into a steady source of website traffic, not just another channel to keep up with.
That might mean refreshing a profile that’s gone quiet, setting you up from scratch with a keyword-led strategy, or managing your pins month to month. Read more about how Pinterest marketing can breathe life into your online presence, then explore our packages below.
01.
— Pimp my Pinterest
Already have a Pinterest page but not seeing any benefit? Our complete Pinterest profile refresh package gets you:
- A summary of recommendations that you can implement yourself, such as:
-
- A profile check
- Keyword check
- Pin design recommendations
- Content review
Investment: From $500
02.
— Pinterest set up & strategy
Comprehensive setup and strategic planning, covering profile creation, branded templates and a tailored content strategy to help you maximise Pinterest’s potential.
Profile setup & branding
- Configure settings and link Instagram and website
- Set up or refine Pinterest profile with branding (logo, cover image, bio)
- Keyword research and incorporate relevant keywords into the profile description and board titles
- Follow 50+ pins/boards and create 10 niche boards
- Design branded pin templates and an initial batch of 10-15 pins.
Content strategy development
- Develop a content strategy with themed boards and a first-month calendar
03.
— Pinning for Profit monthly package
The whole package! Ongoing monthly management to grow your Pinterest presence with fresh pins, scheduling and analytics tracking to drive engagement and conversions.
Ongoing profile maintenance
- Regularly refresh bio and cover image to stay relevant and engaging
- Optimise keywords based on performance and trends.
Pin creation
- Create a monthly calendar aligned with marketing goals
- Design 10-15 high-quality pins each month
- Schedule and post pins regularly.
Audience engagement
- Respond to comments, repin relevant content, and follow similar accounts.
Strategy & analytics
- Adjust Pinterest strategy based on performance data and goals
- Track impressions, saves, and clicks, with insights and recommendations.
Campaigns & ads management (Optional add-on)
- Run campaigns to boost engagement and traffic.
- Manage promoted pins, focusing on targeting and optimisation.
FAQ’s
Which companies offer Pinterest marketing services tailored for small businesses?
Look for an agency that treats Pinterest as a search platform. Pitstop builds Pinterest strategies for small and medium businesses, from pin design through to keyword research and campaign setup.
How do I create a successful Pinterest ad campaign targeting Australian customers?
Start with intent, not just interest. Pinterest users are actively planning and searching, so target around what they’re looking for. Use Australian-specific keywords, seasonal timing, and a strong visual hook, then test a few pin variations before committing budget.
How can I use visual content to boost engagement on Pinterest marketing campaigns?
Treat every pin like a mini-billboard. High-quality, on-brand imagery with clear text overlay performs best. Repurposing content you’ve already made, blog graphics, reels, email banners, is one of the easiest wins, and consistency across boards helps Pinterest (and people) recognise your brand.