If setting goals brings overwhelm and paralysis, here’s a method to make an impact on the second half of your year with consistent marketing.
Our 3 step method breaks your marketing down into microtasks and helps you get momentum and make a positive impact, chunk by chunk. Click here if you want to skip straight to the downloadable worksheet.
Step 1. Find the finish line.
Choose one thing you want your business to do this month.
Example:
B2C: Increase online sales by 5%
B2B: Increase referrals to 3 per month
Step 2. Find the friction. What’s stopping this from happening now?
Example:
B2C: People come to your site but don’t purchase.
B2B: You’ve never asked for referrals. Clients aren’t thinking about it.
Step 3. FIX it with weekly microtasks.
B2C Example: Converting more traffic to purchase.
Week 1 Analysis: Check your analytics to see where they leave your site. Write 3 improvements.
Week 2: Get rid of the friction. Implement improvement 1 (eg. a left something in your basket email)
Week 3: Implement improvement 2 (eg. put a purchasing Call to Action above the fold on every page)
Week 4: Implement improvement 3 (create an offer they can’t refuse, and put it above the fold).
B2B Example: Getting more referrals
Week 1 Analysis: Document who has referred and who are your top potential referrers. Write 3 impactful actions.
Week 2: Get rid of the friction. Implement Action 1. (make your business easy to talk about with a one pager that explains the outcomes it brings. Have it as a pdf and on your site.)
Week 3: Implement Action 2 (Send your current referrers a small gift and a personal message letting them know what it means to your business and team. Link to your webpage / attach a pdf with your succinct information.)
Week 4: Implement Action 3 (Send an email / call people / personal emails letting them know that you’re open to referrals.)
That’s July sorted. You could even use the worksheet and task out your next few months (now you ARE planning).
Let’s have the second half of the year where you view your marketing with a more excitement and positivity with what you can achieve.
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