It’s time to get the head out of the sand – we’re watching more and more video content, and if you want to get in front of your potential clients and consumers, you need to be creating videos. 

  • In 2022, 85% of consumers wanted more videos from followed brands
  • People share videos twice as much as images or pure text on social media
  • In 2022, an average person is predicted to spend 100 minutes per day watching online videos.

Not sure where to start? Here are 3 topic ideas that you can nail easily

1. Welcoming in 2023

It’s not too late! Picture of your team in the office, group elbow bump, zoom photo or video of everyone at home. Watch the Reel that we created to welcome the new year.

Welcome 2023

2. Share a quote

One that reflects how you feel about the year or month ahead. Use an image of yourself, of delve into some fantastic graphics that are available to create something visually appealing.

Animate it using Canva, Snapchat, Reels or TikTok.

You’ll need to press play to watch our example, but it would play automatically on social media.

The key

3. Short video

Create a short video – even an animated slideshow of pictures – of what you’re selling this month.

The movement will grab their attention – make sure you’ve got your content right.

 

If you just can’t bear seeing yourself online, look at using filters, text-only with gifs, product videos or animations. We can promise – the more you do, the easier it becomes and the more comfortable you’ll feel.

Tag us in your videos and we’ll give you a share them on our socials!

Stats from Cisco, Social Media Week and Hubspot.