It’s time to get on board. Video content is how people are discovering and choosing brands. Short-form video content under a minute now sees around a 50% engagement rate, and platforms like Instagram Reels, YouTube Shorts and Facebook Reels are prioritising vertical video in their algorithms, helping brands reach bigger audiences.
Not sure where to start? Here are 3 social media video ideas that you can nail easily:
1. Behind the scenes/day-in-the-life
Audiences respond to relatable, spontaneous content over anything too polished. Film 15–30 seconds of what a normal day looks like: prepping an order, setting up for a job, your team’s morning routine, or getting ready for a client meeting. It doesn’t need a script; just capture the moment and add a simple caption or voiceover.
Watch the reel that we created.
2. Quick tips
Attention spans are short and feeds are crowded, so the goal is to hook people in the first few seconds. Share a fast tip, a before-and-after, or a “did you know” in under 15 seconds. Keep it punchy: one idea, one clear takeaway, nothing extra.
Watch the reel that we created.
3. Quote/brand statement
A short, text-led video built around one sharp line about your business or industry, paired with a simple, natural visual, like you at your desk or mid-conversation with a client. It doesn’t need to sell anything directly; it just needs to capture your brand’s perspective in a way people relate to and want to share.
Watch the reel that we created.
You don’t need to be a pro
We get it, between running the day-to-day and everything else on your plate, capturing video content can feel like one more thing you don’t have time for. The good news is it doesn’t need to be perfect, scripted, or professionally shot to work.
Some of the best-performing content right now is the simplest: a quick clip filmed on your phone, with no editing required. If camera shyness is holding you back, look at using filters, text-only videos with GIFs, product videos or animations. We can promise, the more you do, the easier it becomes and the more comfortable you’ll feel!
Want help planning or creating video content for your business? Contact the Pitstop team, we’d love to help you get started.
Stats from HubSpot
