TikTok just got easier!

30 March 2023

TikTok has released Sounds for Business – Licensed music to make life easier!

Here’s the key takeaways:

TikTok has released music for business to use free of charge
These sounds are cleared for both organic and ad use, making TikTok even easier
TikTok has the highest engagement rate across industries (5.69%)

TikTok has become a hub for small businesses to showcase their products and connect with their customers. With 58% of TikTok users discovering new brands and products on the platform, and 44% purchasing something they saw on the app, it’s clear that TikTok is a powerful marketing tool for businesses.

Recognizing the importance of sound in engaging audiences, TikTok has launched Sounds for Business, a collection of 10 custom sounds designed to help businesses of all sizes create quick, fun, and creative content for the TikTok community. These sounds include music, voice-overs, and other directional cues that prompt users to showcase their popular products, packaging and shipping processes, and reasons to shop small.

The Sounds for Business tracks have already proven to be successful, ranking in the top 1% of sounds in creates, views, likes, and shares on the Commercial Music Library. These sounds are pre-cleared for commercial use on the TikTok platform, making it easy for businesses to use them in both organic and paid content without worrying about obtaining licenses on their own.

You can find these sounds in your TikTok Audio Library.

If you’re struggling to get creating, give us a call, or drop us an email – we can help plan out some content for you, or create your content.

Engagement Benchmarks across platforms over time

What This Looks Like in Practice

For example, when working with Great Southern RV, the focus wasn’t simply creating more ads. The strategy centred on positioning their caravans and motorhomes around a clear lifestyle promise – the freedom to travel and explore Australia on your terms. That clarity shaped campaigns, show promotions and social content that resonated strongly with buyers already dreaming about the road.

With St Patrick’s Technical College, the challenge wasn’t marketing activity – it was perception. By repositioning the brand to highlight the strength of vocational pathways and industry partnerships, the messaging shifted from “alternative education” to a powerful career pathway, changing how the college is seen by parents and students.

And for Succoris Psychology, the work went beyond promotion. It involved clarifying how the brand speaks to both clients and clinicians across multiple clinics, creating a structure that supports long-term growth rather than just short-term marketing activity.

In each case, the goal wasn’t simply “more marketing”. It was better-aligned marketing built on clear strategy.

The Pitstop Approach

At Pitstop Marketing, we believe marketing should be a growth engine for the business, not just a collection of activities.

That’s why we focus first on understanding the commercial goals, the audience and the positioning — and then build marketing that supports those foundations.

If you want your marketing to stop feeling like guesswork, get in touch. We want to work with businesses who want to grow.