TikTok has released Sounds for Business – Licensed music to make life easier!

Here’s the key takeaways: 

  1. TikTok has released music for business to use free of charge
  2. These sounds are cleared for both organic and ad use, making TikTok even easier
  3. TikTok has the highest engagement rate across industries (5.69%)

TikTok has become a hub for small businesses to showcase their products and connect with their customers. With 58% of TikTok users discovering new brands and products on the platform, and 44% purchasing something they saw on the app, it’s clear that TikTok is a powerful marketing tool for businesses.

Recognizing the importance of sound in engaging audiences, TikTok has launched Sounds for Business, a collection of 10 custom sounds designed to help businesses of all sizes create quick, fun, and creative content for the TikTok community. These sounds include music, voice-overs, and other directional cues that prompt users to showcase their popular products, packaging and shipping processes, and reasons to shop small.

The Sounds for Business tracks have already proven to be successful, ranking in the top 1% of sounds in creates, views, likes, and shares on the Commercial Music Library. These sounds are pre-cleared for commercial use on the TikTok platform, making it easy for businesses to use them in both organic and paid content without worrying about obtaining licenses on their own.

You can find these sounds in your TikTok Audio Library.

If you’re struggling to get creating, give us a call, or drop us an email – we can help plan out some content for you, or create your content.

 

Engagement Benchmarks across platforms over time