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We’ve rebranded

Branding, Marketing, Strategy

We’ve rebranded. It was time for Pitstop Marketing to rebrand. Why?  We’ve had a few changes within the business, but this was not the primary reason. The truth is that the brand identity just didn’t feel like us anymore. We needed a logo that represents where the...
The three most common links Georgi shares at presentations

The three most common links Georgi shares at presentations

Marketing

During a presentation, or advising on marketing, I often refer to the same links time and again, to provide further insight or inspiration.  They’re not going to suddenly create sales, or deliver new leads banging at your door – but they are ALL important – and this...
Put networking on the agenda

Put networking on the agenda

Marketing

Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...
The spam act – what it is and why it matters

The spam act – what it is and why it matters

Law, Marketing

Are you using emails, SMS, MMS or Instant Messaging (or any other kind of electronic communications) to send commercial messages to your audience?   If you are, you need to ensure you understand and are compliant with the Spam Act (and no, it has nothing to do with...