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The three most common links Georgi shares at presentations

The three most common links Georgi shares at presentations

Marketing

During a presentation, or advising on marketing, I often refer to the same links time and again, to provide further insight or inspiration.  They’re not going to suddenly create sales, or deliver new leads banging at your door – but they are ALL important – and this...
Put networking on the agenda

Put networking on the agenda

Marketing

Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...
The spam act – what it is and why it matters

The spam act – what it is and why it matters

Law, Marketing

Are you using emails, SMS, MMS or Instant Messaging (or any other kind of electronic communications) to send commercial messages to your audience?   If you are, you need to ensure you understand and are compliant with the Spam Act (and no, it has nothing to do with...

Take control in 2016

Marketing, Strategy

Coming back from the summer holidays we are often inclined to just pick up where we left off and keep on rolling. Now is a good time to pause for a moment and ensure that your marketing plan is set for the year. Here are 5 key things you need to do, right now: 1. Set...

B2B Trends for 2015

Marketing

The Business to Business marketing research* results are in for 2015 and they show a surge from Australian marketers toward digital and content marketing.   Penelope Bettison |  Tuesday 14th April 2015    This includes social media, blogs, email...