Marketing, Social Media, Strategy
Rival IQ has released their 2023 Social Media Benchmark Report Here’s the key takeaways: TikTok has the highest engagement rate across industries (5.69%) Facebook and Twitter post frequency is on the decline (-20%) Reels are the most engaging content type on...
Campaigns, Marketing, Social Media, Strategy
6 Must-Read Articles on Social Media this May We know there are a ton of articles out there on social media, so we’ve chosen 6 that are ‘must-reads’. From crafting the best influencer marketing to sharing which industries are currently running the social media game –...
Digital, Marketing, Social Media
Make your hashtags too generic — think #christmas or #fashion — and your post will face competition from potentially millions of others. Instead, use a mix of trending and industry-specific hashtags to find the best hashtag to connect with your targeted followers. For...
Digital, Marketing, Social Media
You might think that TikTok is annoying and roll your eyes at influencers who are selling products like hotcakes when they drop via gaming platforms, but whilst you’re eye-rolling, Gen Z are spending their pocket and part-time job money online, in the Metaverse. This...
