6 Must-Read Articles on Social Media this May
We know there are a ton of articles out there on social media, so we’ve chosen 6 that are ‘must-reads’. From crafting the best influencer marketing to sharing which industries are currently running the social media game – keep up to date with our May social media marketing stories.
1. IG shows respect to the OG | Instagram
Instagram has (finally) changed its algorithm to feature more original content rather than re-posts and aggregated content. Original content creators get more value, whilst re-posts and serial sharers will notice a drop in engagement.
Remember, your own content is king.
Watch Head of IG, Adam Mosseri, explain the change here.
2. Who rules Social media? Industry benchmarks for 2022 | Sprout Social
This in-depth article articulates the industries which are dominating social media with respect to 4 key metrics: impressions, posts published, new followers and total engagements. Engaging, informative and useful in the evaluation of social media strategies – this is an article we’ll keep coming back to, and we’re sure you will too.
WARNING: It’s long, but worth it!
Read the article by Sprout Social here.
3. New study looks at the rise of virtual influencers | Social Media Today
You read it right. We are now valuing inanimate objects’ opinions! Virtual influencers are growing in prominence and are here to stay. Check out this article to discover how people are responding to the emergence of these AI-controlled characters – you’ll be as surprised as we were.
Read the article by Social Media Today here.
4. How to work with influencers in 2022 | Ad Espresso
The reign of influencers is not coming to an end anytime soon (note virtual ones, above!), so it’s important for brands to understand how to effectively collaborate with them and take advantage of what they can offer. This article takes you from the foundations of influencer marketing to a step-by-step process of constructing the perfect influencer marketing strategy.
Read the article by Ad Espresso here.
5. Snapchat: 92% of Gen Z want to use AR for shopping | Retail Dive
It’s harder to keep up with Gen Zers than the Kardashians. Now, more members of Gen Z want to use augmented reality in their online shopping experience, so social media platforms are investing in AR technology to capture the attention of these young users. Read the article to see the projected trends for social commerce.
Read the article by Retail Dive here.
6. Blending in is the key to standing out on social – here’s why | Ad Espresso
Social advertising – is like getting the attention of your crush without seeming too enthusiastic. You try to get them to notice you, whilst seeming laid-back, and not trying too hard. To not appear “overenthusiastic” or “annoying”, brands need to learn how to blend in and not actually seem like ads. Read on for how to blend in whilst still advertising your brand.