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Put networking on the agenda

Put networking on the agenda

Marketing

Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...
The spam act – what it is and why it matters

The spam act – what it is and why it matters

Law, Marketing

Are you using emails, SMS, MMS or Instant Messaging (or any other kind of electronic communications) to send commercial messages to your audience?   If you are, you need to ensure you understand and are compliant with the Spam Act (and no, it has nothing to do with...

Are you a digital company?

Digital, Marketing, Strategy

Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...