Tue Nov, 2016 | Advertising, Behaviour, Branding, Strategy
This was one of my favourite quotes from MSIX16 by Ed Harrison, MD Australia at BrainJuicer. It’s a great way to introduce Behavioural Economics In 2014 I was intrigued by an inaugural conference MSIX (Marketing Science Ideas Exchange). The line-up and content was...
Mon Nov, 2016 | Advertising, Behaviour, Campaigns
As is the case with any conference I attend, there are always so many insights and new campaigns I want to share with the Pitstop team and clients. One of my favourite campaigns highlighted at MSIX (Marketing Science Ideas Xchange) from 2016 was the Man Up campaign....
Wed Oct, 2016 | Marketing
Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...
