The introduction of The Privacy Amendment Notifiable Data Breaches Bill 2016
There are new implications for your business with the passing of The Privacy Amendment Notifiable Data Breaches Bill 2016. It has been many years in the making and it has finally been passed! So what exactly does the Bill mean? The Bill has been introduced to protect...
Adidas invests in Bricks and Mortar – an exercise in branding.
Adidas has just opened a new Flagship store in New York City*. To some this may seem shocking. At a time when everyone is screaming about the death of bricks and mortar and the rise of online shopping why would the retailer invest in more than 45,000 square feet of...
The social media rules that never change
With plenty of new social media platforms popping up on the market constantly and every existing one continuing to develop and update their offering it can be hard to keep up. There always seems to be new rules to abide by, but what is true for one platform may not...