Put networking on the agenda

Put networking on the agenda

Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...
The spam act – what it is and why it matters

The spam act – what it is and why it matters

Are you using emails, SMS, MMS or Instant Messaging (or any other kind of electronic communications) to send commercial messages to your audience?   If you are, you need to ensure you understand and are compliant with the Spam Act (and no, it has nothing to do with...
The Big Issue – Beyond a Brand

The Big Issue – Beyond a Brand

Having seen people selling the Big Issue in Rundle Mall and throughout the city many times, one day I finally stopped and bought a copy. It had David Bowie on the cover and was sold by a lovely man at the train station who sings songs to passers by. I had previously...