by Georgi | Mon Oct, 2016 | Copywriting, SEO, Strategy, Web
The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...
by Georgi | Sun Feb, 2016 | Marketing, Strategy
Coming back from the summer holidays we are often inclined to just pick up where we left off and keep on rolling. Now is a good time to pause for a moment and ensure that your marketing plan is set for the year. Here are 5 key things you need to do, right now: 1. Set...
by Olga | Tue Oct, 2015 | Digital, Marketing, Strategy
Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...
by Georgi | Mon Aug, 2014 | Social Media, Strategy
Alice McDonald | Tuesday 12 August 2014 Facebook have made the decision to change the rules for fans of Facebook pages. Businesses will no longer be able to utilise a ‘Fan gate’ – you know, when you have to ‘like’ a page first to enter a Facebook competition or...
by Georgi | Mon Apr, 2014 | Social Media, Strategy
Georgi Roberts | Monday 14th April 2014 As of today (April 14th), LinkedIn has removed the Product and Services tab on all LinkedIn Company pages. This has been superseded by the new ‘Showcase’ page, and is essentially a push by LinkedIn to get businesses to do...
by Georgi | Thu Apr, 2013 | Marketing, Strategy
Georgi Roberts | Thursday 11th April 2013 You’ve got the last quarter of the financial year to go. Will you push yourself, your business, or your team to really achieve in this last quarter? It’s time to take a look at your marketing plan and visualise the finish...
