Will AI be the End of Authentic UGC?
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...
Google Analytics 4 – It’s Time To Migrate
GA4 Integration: What do you need to know and why is it crucial? The deadline is almost upon us! Google will replace the current version of Google Analytics (Universal Analytics or UA) with Google Analytics 4 (GA4) on the 1st of July, 2023. To ensure access to...
You can now have 5 links in your Instagram bio!
Instagram has just announced a new feature – You can now have up to 5 links in your bio! Mark Zuckerberg announced on Tuesday that “you can now add up to 5 links in your Instagram bio”, a feature that was “probably one of the most requested...
A fast way to review and plan your marketing
The easiest way to know what to focus your marketing on. The best way to set a strategy or goals is by using a customer lifecycle perspective;Where on the customer journey process can you have the biggest impact? Let’s check out the 5 stages of the cycle and...