Digital, Social Media, Strategy
In case you missed it – Instagram has been busy rolling out new features that are changing how we create, share, and engage on the platform. These updates give brands (and creators) more ways to stand out while tapping into trends shaping social media globally....
Campaigns, Marketing, Social Media, Strategy
The Rise of Social Media Influencers (yes, they matter!) Ten years ago, who would have thought that you could hold a job title like ‘Social Media Influencer’ or ‘Content Creator’? And here we are in 2024, with more social media influencers than ever, making a living...
Advertising, Behaviour, Campaigns, Digital, Marketing, Social Media, Strategy, Web
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...
Advertising, Behaviour, Digital, Marketing, Social Media, Strategy
GA4 Integration: What do you need to know and why is it crucial? The deadline is almost upon us! Google will replace the current version of Google Analytics (Universal Analytics or UA) with Google Analytics 4 (GA4) on the 1st of July, 2023. To ensure access to...
