Search engine optimisation ranking factors have a new addition. Google has officially announced that it will start to use HTTPS as a ranking signal. Quick facts: HttpS rather than the usual Http, shows that it is a website with secure certification. To get the...
Google started off with some subtle advice – but now it’s like they are trying to hit you over a head with a brick – YOUR WEBSITE MUST BE MOBILE FRIENDLY! Initially Google released an update to their search algorithm which ensured that sites which...
The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...
During a presentation, or advising on marketing, I often refer to the same links time and again, to provide further insight or inspiration. They’re not going to suddenly create sales, or deliver new leads banging at your door – but they are ALL important – and this...
The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...
