How to see ROI on social for in-store purchases
We’re not sure why Facebook rolled out this feature last year without fanfare. Offline Events are a useful and insightful tracking addition to its advertising platform. Given that social media is often an instigator or a motivation for purchase, this tool helps plug...
Your Digital Elevator Pitch – how to craft it.
The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...
The social media rules that never change
With plenty of new social media platforms popping up on the market constantly and every existing one continuing to develop and update their offering it can be hard to keep up. There always seems to be new rules to abide by, but what is true for one platform may not...