Financial year marketing goals
If setting goals brings overwhelm and paralysis, here’s a method to make an impact on the second half of your year with consistent marketing. Our 3 step method breaks your marketing down into microtasks and helps you get momentum and make a positive impact,...
Rethink your marketing budget: what would you really pay for a client?
Rethink your marketing budget: what would you really pay for a client? Let me guess. I mention “marketing budget” and you’re either: Rolling your eyes so hard they’ve disappeared into the back of your skull Suddenly finding your shoes...
And… repeat. The Mere Exposure Effect in Brand Marketing
Launching a new brand or product into the market can seem scary. It’s competitive out there, as consumers are bombarded with a constant stream of choices – so breaking through the noise as a new brand or product can be daunting. This is where the mere exposure...
7 reasons I’m convinced Pinterest marketing works for EVERY business
Words by Jessica Perkin TL;DR: Skip to the reasons | See the stats | Pinterest packages Imagine a single image reaching thousands of people—again and again. That’s the power of Pinterest, the mini-billboard platform. Right now, Pinterest is one of the most visually...