Campaigns, Marketing, Social Media, Strategy
The Rise of Social Media Influencers (yes, they matter!) Ten years ago, who would have thought that you could hold a job title like ‘Social Media Influencer’ or ‘Content Creator’? And here we are in 2024, with more social media influencers than ever, making a living...
Advertising, Behaviour, Campaigns, Digital, Marketing, Social Media, Strategy, Web
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau? UGC is reaching a crossroads of authenticity and volume. The...
Campaigns, Marketing, Social Media, Strategy
6 Must-Read Articles on Social Media this May We know there are a ton of articles out there on social media, so we’ve chosen 6 that are ‘must-reads’. From crafting the best influencer marketing to sharing which industries are currently running the social media game –...
Advertising, Branding, Campaigns
As the undisputed king of air safety videos, Air New Zealand has dived into the world of content creation feet first and is constantly being rewarded for its efforts with millions of views on YouTube and more than a million likers on Facebook (with some posts...
Branding, Campaigns, Marketing, Social Media
Penelope Bettison | Wednesday 13th March 2013 With the launch of the new SA brand last week, it is an interesting time to consider the process that the government has undertaken to achieve the new brand, and compare it to your own. Think about the detailed...
